Tired of paying expensive roaming fees when you travel abroad? eSIM technology has changed how we stay connected while traveling, letting you switch between mobile networks without swapping physical SIM cards.
Two major players dominate this space: Ubigi and Airalo.
Both services promise global connectivity at affordable rates, but which one actually delivers the best value for your travel needs?
Ubigi brings enterprise-level reliability from telecom veteran Transatel, while Airalo offers competitive pricing across 200+ countries as the world’s first eSIM marketplace.
This comparison breaks down everything you need to know: pricing, coverage, app experience, and real-world performance.
By the end, you’ll know exactly which eSIM service fits your travel style and budget for 2025.
Ubigi vs Airalo at a Glance
A quick side-by-side comparison of Ubigi and Airalo’s core features, coverage, pricing models, and support options to help you decide which eSIM provider fits your travel needs best.
| Feature | Ubigi | Airalo |
|---|---|---|
| Launched | 2017 | 2019 |
| Global Coverage | 190+ countries | 200+ countries |
| Offers Regional Plans | Yes | Yes |
| Offers Global Plans | Yes | Yes |
| 5G Support | Limited locations | Limited locations |
| App Availability | iOS, Android | iOS, Android |
| Customer Support | Email, Chat (limited hours) | 24/7 in-app chat |
| Supported Devices | eSIM-compatible iOS and Android | eSIM-compatible iOS and Android |
| Payment Methods | Credit/Debit, Apple Pay | Credit/Debit, Apple Pay, PayPal |
What is Ubigi?
Ubigi is a global eSIM service owned by Transatel, a French telecom company that has been operating since 1998.
The platform offers prepaid data plans for over 190 countries and territories, making it simple for travelers to stay connected without physical SIM cards or roaming charges.
Ubigi works with most modern smartphones, tablets, and laptops that support eSIM technology, including recent iPhone models (XS and newer), Google Pixel devices, and Samsung Galaxy phones.
Users can download the Ubigi app, purchase a data plan, and activate their eSIM within minutes by scanning a QR code – no need to visit a store or wait for shipping.
Ubigi Pros & Cons
| Pros | Cons |
|---|---|
| Strong global presence in 190+ countries | Limited 5G support in many destinations |
| Backed by Transatel (a subsidiary of NTT), offering network reliability | Slightly more expensive per GB compared to some competitors |
| Easy setup via QR code or app | Customer support is not 24/7 and has limited live chat availability |
| Offers both global and regional plans | No data rollover for unused data |
| Ideal for business travelers with high reliability needs | The app interface is less modern compared to Airalo |
| Supports tethering/hotspot functionality | Fewer local eSIM options, which may lead to higher roaming-like pricing |
What is Airalo?
Airalo is the world’s first eSIM store, launched in 2019 and serving over 5 million users across 200+ countries and regions.
The Singapore-based company has become a leading name in the travel connectivity space, offering local, regional, and global eSIM data plans through partnerships with mobile operators worldwide.
Airalo supports all major eSIM-compatible devices, including iPhones (XS and later), Android phones from Samsung, Google, and other brands, plus tablets and smartwatches. The setup process takes just a few minutes.
Users download the Airalo app, select their destination, purchase a plan, and install the eSIM by scanning a QR code or entering details manually, making it one of the most user-friendly options for international travelers.
Airalo Pros & Cons
| Pros | Cons |
|---|---|
| Excellent global coverage in over 200 countries | Limited customer service phone support (mostly chat/email-based) |
| Competitive pricing, especially for local and regional plans | Some plans offer slower data speeds (3 G in a few regions) |
| 24/7 in-app customer support | Activation can be confusing for first-time users |
| A large variety of local eSIMs for tailored pricing | No voice or SMS support on most plans |
| Seamless app experience with intuitive UI | No data rollover once the plan expires |
| Wide payment options, including PayPal, Apple Pay, credit/debit cards | Some users report inconsistent speeds depending on the country/provider |
Breaking Down the Features: Ubigi and Airalo
Source: travelesimexpert.com
Explore how Ubigi and Airalo stack up across key categories like coverage, pricing, app experience, activation ease, and customer support, so you can choose the right eSIM for your travel style and budget.
1. Global Coverage
Ubigi covers 190+ countries and territories with a strong presence in Europe, North America, and Asia.
The service offers regional plans for Europe, Asia-Pacific, and the Americas, plus a global plan covering 77 countries.
5G connectivity is available in major markets like the US, UK, Germany, and Japan, where local partners support it.
Airalo provides coverage in 200+ countries and regions, making it slightly more extensive than Ubigi.
Regional packages include Europe (39 countries), Asia (18 countries), and the MENA regions, with no single global plan but multiple regional options.
5G access depends on local operator partnerships and is available in most developed markets.
2. Pricing & Plans
| Plan Type | Ubigi | Airalo |
|---|---|---|
| Single Country Plans | From $3 for 500MBUp to $69 for 50GB (premium zones) | From $1.50 for 1GB (in select countries) |
| Regional Europe Plan | $9 for 1GB (valid for 30 days) | From $5 for 1GB |
| Asia-Pacific Plan | Not specifically advertised | Starts at $4 for 1GB |
| Global Plan | Starts at $29 for 3GB | Varies, typically cheaper than Ubigi |
| Cost per GB | Ranges from $1.40 to $15, depending on location and volume | Typically 20–30% lower than Ubigi on similar data tiers |
3. App Experience & User Interface
Ubigi app has a clean, straightforward interface, but it feels more corporate and less modern. Plan management is simple with easy top-ups and usage tracking.
App Store ratings average 4.2/5 on iOS and 3.8/5 on Android, with users praising reliability but noting limited customer service features.
Airalo offers a more polished, traveler-friendly app with better visual design and intuitive country selection. The app includes helpful features like data usage alerts and plan recommendations.
It maintains higher ratings of 4.6/5 on iOS and 4.3/5 on Android, with users highlighting the smooth user experience.
4. Activation Process
Ubigi activation typically takes 2-5 minutes after purchase, with automatic QR code generation and clear setup instructions.
The process works well on most devices, though some users report longer activation times in certain regions. Troubleshooting guides are available but limited compared to competitors.
Airalo activation is generally faster at 1-3 minutes, with instant QR code delivery and step-by-step visual guides.
The platform offers multiple installation methods (QR code, manual entry) and comprehensive troubleshooting resources. Most users complete the setup successfully on the first attempt.
5. Customer Support & Reliability
Ubigi provides email support with 24-48 hour response times and a knowledge base for common issues. No live chat is available, which can be frustrating for urgent travel situations.
Data speeds are generally reliable but can vary significantly depending on local partner networks.
Airalo offers 24/7 live chat support through the app, email assistance, and an extensive FAQ section. Response times for live chat average 5-15 minutes, making it more accessible for travelers.
Network reliability is consistent across most destinations, with good data speeds in urban areas.
Use Cases: Who Should Choose What?
Travelers who visit multiple countries should consider Airalo for its extensive coverage (200+ countries) and more affordable regional plans, making multi-destination trips more cost-effective.
Business travelers requiring strong reliability are better served by Ubigi, thanks to its enterprise-grade infrastructure from Transatel and consistent network quality, even though it costs slightly more.
Backpackers or budget travelers will find Airalo’s competitive pricing (often 20-30% cheaper) and flexible small data packages ideal for extended trips across various destinations.
Long-term remote workers should consider Ubigi for its stable connections and larger data allowances, or Airalo if they frequently change locations and need the flexibility of purchasing country-specific plans as they travel.
Ubigi vs Airalo: Final Ratings
Source: cybernews.com
| Category | Ubigi | Airalo |
|---|---|---|
| Ease of Use | ★★★★☆ (4.0) | ★★★★★ (4.5) |
| Coverage | ★★★★☆ (4.2) | ★★★★★ (4.7) |
| Pricing | ★★★★☆ (4.1) | ★★★★☆ (4.3) |
| App Experience | ★★★☆☆ (3.8) | ★★★★★ (4.6) |
| Customer Support | ★★★☆☆ (3.5) | ★★★★☆ (4.2) |
| Overall Rating | 4.1 / 5 | 4.5 / 5 |
Alternatives Worth Considering
If Ubigi or Airalo doesn’t fully meet your needs, here are other top-rated eSIM providers that offer competitive pricing, global coverage, and reliable performance for international travelers.
- Nomadoffers unlimited data plans in 100+ countries with transparent pricing, making it ideal for heavy data users who want predictable costs without worrying about usage limits.
- Holafly specializes in unlimited data eSIMs for popular tourist destinations with 24/7 customer support, perfect for travelers visiting Europe, Asia, or the Americas who need constant connectivity.
- GigSky provides reliable coverage in 190+ countries with flexible pay-as-you-go options, best suited for occasional travelers who prefer paying only for what they use.
- Flexiroam combines eSIM and physical SIM options with global roaming packages, making it a good choice for users who need backup connectivity or travel to remote areas with limited eSIM support.
Final Verdict
Both Ubigi and Airalo offer solid solutions for international connectivity, but your choice depends on your travel style and priorities.
Airalo wins for budget-conscious travelers with its competitive pricing and extensive 200+ country coverage, making it perfect for backpackers and multi-destination trips.
Ubigi takes the lead for business travelers who need reliable, enterprise-grade connections and don’t mind paying slightly more for consistent performance.
The eSIM market continues to grow rapidly, and both services keep improving their offerings. Before making your decision, check that your device supports eSIM technology and compare pricing for your specific destinations.
Ready to ditch expensive roaming fees? Download the Airalo app for budget-friendly travel or try Ubigi for business-grade reliability.
Frequently Asked Questions
Is There a Better E Sim than Airalo?
It depends on your needs – Holafly offers unlimited data plans, while Ubigi provides more reliable enterprise-grade connections for business travelers.
What Are the Disadvantages of Airalo?
Limited customer support hours, occasional network speed issues in remote areas, and no unlimited data options compared to some competitors.
Should I Activate eSIM Before Traveling with Ubigi?
Yes, activate your Ubigi eSIM before departure to avoid connectivity issues at your destination and ensure everything works properly.
Can I Use Ubigi in the US?
Yes, Ubigi offers multiple US data plans starting from $9 for 1GB, with coverage through major networks like T-Mobile and AT&T.
